SOPHIA PATZ
GRAPHIC DESIGN
PHOTOGRAPHY
ARTWORK
ABOUT
CONTACT
ETAT LIBRE D’ORANGE 
ABOUTEtat Libre d’Orange is a luxury French perfume house that emphasizes originality, authenticity, and freedom of expression. It honors the spirit of the Orange Free State, symbolizing unity, beauty, contrast, and independence through its luxurious, provocative, and often subversive compositions
TOOLS
  • Photoshop
  • Illustrator
  • Premiere Pro
  • After Effects

    PLATFORMS
    • Attentive
    • Klayvio
    • Instagram
    • Shopify


    EMAIL DESIGN
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    These designs prioritize keeping crucial information- the header, description, and call to action button- “above the fold,” or visible without the customer having to scroll.

    Selling emails, intended to market specific scents, collections, or products, receive the most opens and clicks when sent during the weekdays at 10am or 12pm.

    Engagement emails, which may link to blogs, social media, articles and posts that mention our products, or just update customers on the brand, receive the best engagement on weeknights after 7pm or Fridays around noon.  




    INSTAGRAM STORIES AND GRAPHICS



    DIGITAL GRAPHICS

    SMS GIFS


    STORY BACKGROUNDS
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    Intended to subtly complement story reposts, these backgrounds were made with the Etat Libre d’Orange’s main branding colors. They give story reposts a more appealing background rather than the Instagram default gradient.  



    BLOG GRAPHICS
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    Blogs are designed to increase customer engagement and retention with the brand during times of inactivity, due to the long product lifespan of a bottle of perfume. I designed blog graphics that followed an astrological theme while adhering to Etat’s voice and brand

    Blogs are paired with graphics to illustrate key points from the article and make the information more engaging.





    VIDEO, INSTAGRAM/ TIKTOK
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    For the Disguise TikTok (right), I used a trending audio clip from the Despicable Me movie to boost its chances of being picked up by the algorithm. The video reached over 16,000 views and 1,100 likes—more than 16 times the account’s average view count at the time..  



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