ETAT LIBRE D’ORANGE
Etat Libre d’Orange is a luxury French perfume house that emphasizes originality, authenticity, and freedom of expression. It honors the spirit of the Orange Free State, symbolizing unity, beauty, contrast, and independence through its luxurious, provocative, and often subversive compositions
- Photoshop
- After Effects
- Premiere Pro
- Attentive
- Klayvio
- Instagram
- Shopify
Intended to subtly complement story reposts, these backgrounds were made with the Etat Libre d‘Orange’s main branding colors. They give story reposts a more appealing background rather than the Instagram default gradient.
Blogs are designed to increase customer engagement and retention with the brand during times of inactivity, due to the long product lifespan of a bottle of perfume. I designed blog graphics that followed an astrological theme while adhering to Etat’s voice and brand
Blogs are paired with graphics to illustrate key points and make the information more engaging.
For the Disguise TikTok (right), I used a trending audio clip from the Despicable Me movie to boost its chances of being picked up by the algorithm. The video reached over 16,000 views and 1,100 likes—more than 16 times the account’s average view count at the time.