PROTECT YOUR CROWN
Protect Your Crown is a rebranded and repackaged version of Goody Ouchless Hair Elastics, featuring a refillable, reusable dispenser box designed to last the lifespan of the hair ties. The box illustrations mimic the Queen of Hearts from a deck of cards and the new slogan, 'Protect Your Crown,' plays on the dual meaning of words to link the product to the packaging concept.
Protect Your Crown was exhibited alongside Displaced at the 2024 Visual Arts and Technology Student Awards Exhibition. Together, these projects won the Miller Award for Distinction, the highest honor awarded at the show.