COMPTOIR SUD PACIFIQUE
Comptoir Sud Pacifique is an independent Parisian Perfume House that captures the essence of exotic locales and tropical paradises through its tropical-inspired fragrances.
- Photoshop
- After Effects
- Premiere Pro
- Attentive
- Klayvio
- Instagram
- Shopify
- Email
- SMS
- Blog graphics
- Instagram feed
- Instagram stories
- Product photography
These designs prioritize keeping crucial information- the header, description, and call to action button- “above the fold,” or visible without the customer having to scroll.
Selling emails, intended to market specific scents, collections, or products, receive the most opens and clicks when sent during the weekdays at 10am or 12pm.
Engagement emails, which may link to blogs, social media, articles and posts that mention our products, or just update customers on the brand, receive the best engagement on weeknights after 7pm or Fridays around noon.
Intended to subtly complement story reposts, these backgrounds were made with the Comptoir Sud Pacifique’s main branding colors. They give story reposts a more appealing background rather than the Instagram default gradient.
Featured on the Comptoir Sud Pacifique Website, these graphics supplement the zodiac signs blog post, which are designed to boost engagement and enhance brand awareness—particularly important for this brand due to the long product lifecycle of a perfume bottle.
I arranged the bottles and props, photographed the products, then cropped, retouched, and color corrected the images to prepare them for use in website graphics, Instagram posts, and email campaigns.
I curated this Instagram feed using images provided by the brand, product photos that I took, and open source images. I followed current trends focused on grid cohesion by using consistent background colors across product and filler images, while varying compositions to keep the feed visually dynamic yet unified.
I prioritized vertical images, cropping them to a 4:5 ratio—the tallest format Instagram supports—to maximize visibility in users’ feeds. Taller posts occupy more screen space, increasing the chances that viewers will pause and engage with the content.